In the UK, it is estimated that for dental surgery to grow its brand, it needs to attract as many as 20 new patients per month. Which is a big task. Especially if you are new to the world of digital marketing and SEO.
This is why you will need a good marketing team to manage your online systems and attract new patients to your surgery.
It is also worth noting that for any marketing campaign to work, it will need to be updated regularly to ensure that it is in tune with current trends and changes in the field of dental marketing. But in short, you should look for a marketing team who specialises in dental marketing and can offer a patient attraction system for your dental surgery.
What exactly is this kind of attraction system and how does it work? Read on to find out
What is a patient-focused attraction system?
A patient-focused attraction system involves identifying a target audience and inviting them to visit your surgery page. Once they reach the website, you need to persuade them to consider the dental treatments that you and your team can offer. Whilst also convincing them that your surgery is the best option and place for them to have this done. You will need to continue and offer them an appointment or to visit you in person at your surgery.
The overall aim is for them to become patients at your surgery, who will be willing to recommend others to visit.
So, how exactly is this achieved?
Know the audience
First, you need to know who your audience is. You need to carry out some keyword-based research able to identify which services are being searched for by dental patients in
your local area. For instance, you may find that ‘porcelain veneers’ are a commonly searched term. So, you can include veneers on your homepage as well as provide a lot of information on this topic. Thus boosting the keywords and attracting the Google bots to your page.
Search engine optimisation
Search engine optimisation (SEO) is simply the process of having your surgery page rank highly on Google search results. Google needs to recognize that your surgery page has answers to the questions that patients are looking for and thus, will rank you at the top of the results.
You can achieve this by having regularly updated blog posts, as well as having a website that is easy to navigate and accessible via a range of mobile devices. Once again, this can be the job of your marketing team! So don’t panic!
Social media marketing for dental surgeries is an excellent tool to enhance the attraction system through platforms such as Facebook or Instagram. This can allow you to widen the demographic and potentially attract new patients to your surgery.
It is also important that the social media page is updated regularly with fresh news and information about services that you can provide at your dental surgery. So that this can act as an incentive for more people to contact you via your social media page to enquire about having these treatments performed.