Get Back to Basics When Marketing Your Business

When every brand seems to be vying for the next viral moment, it’s easy to forget the allure of the basics. You know, those tried-and-true tactics that don’t require you to decode algorithms or chase after the latest social media trends. Let’s take a look at some of them, which you should definitely be using right now, below:


Punch Up Your Networking with Personal Touches

Business cards used to be the cornerstone of networking, and you know what? They kind of still are. They are a simple, neat and memorable way to let people know who you are and how they can get in touch with your business. So, instead of doing away with them, upgrade them, make them more personal; use texture and style, then hand over something that scream you at that next big event.

Stick in Their Head with Vinyl Stickers

Let’s talk stickers. Not just any stickers, but vinyl stickers. Yes, the kind that you can slap on a laptop, water bottle, or car bumper. Why? Because they’re mobile billboards that pack a punch without draining your budget. Custom vinyl stickers featuring your logo or slogan can transform everyday objects into brand ambassadors. Plus, they’re fun! Who doesn’t love a free sticker? It’s like giving a high-five that sticks around.

Harness the Power of Word of Mouth

Word of mouth is like the cool kid of marketing—effortlessly effective and impressively influential. Encourage your satisfied customers to spread the word. Offer incentives for referrals, feature testimonials prominently on your platforms, and respond genuinely to feedback. Make your customers feel like they’re part of your brand’s journey, and they’ll likely bring others along for the ride.

Hit the Streets with Guerrilla Marketing

Sometimes, you need to get a little unconventional. Guerrilla marketing—think public stunts, pop-up events, or creative outdoor ads—can generate buzz and engagement in an instant. The key? Be bold, be different, and be memorable. Just remember to keep it on brand and on point. The goal is to delight, not dismay.

Keep It Real on Social Media

Instead of trying to game the system with every algorithm change, focus on what social media was meant for—building relationships. Share your brand’s story. Post behind-the-scenes content, spotlight your team, and engage with your audience as you would with friends. Authenticity breeds loyalty, and loyalty leads to conversions.

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Flyers: Old School but Still Cool

Flyers might seem like a relic from the pre-internet era to some of you, but they still have their place, especially for local businesses. Design eye-catching flyers with a clear call-to-action and distribute them in your community. Whether it’s a special promotion, an event, or just an introduction to your business, flyers can effectively capture local attention.

Whether you’re handing out vinyl stickers or shaking hands with a freshly minted business card, the basics are still effective, and even better, they are about making connections that last. And isn’t that what good business is all about? Now go slap that sticker where it counts and watch your brand stick in people’s minds!


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